Collaboration With Rising Tennis Star

Coco Gauff's New Signature Shoe Released by New Balance

Collaboration with Rising Tennis Star

[Breaking News Lead] New Balance has announced the release of the Coco CG1, the first signature shoe for rising tennis star Coco Gauff. The launch marks a significant milestone in the partnership between Gauff and the sportswear brand, which began when she signed her first contract with New Balance at just 14 years old.

Unique Blend of Style and Performance

The Coco CG1 is a unique blend of statement-making style and high performance. Inspired by basketball silhouettes and the 90s, the shoe features a bold and eye-catching design. Additionally, it incorporates innovative technologies to enhance Gauff's on-court performance, including a FuelCell midsole for superior cushioning and a Kinetic Stitch upper for support and stability.

Long-Term Extension with New Balance

The release of the Coco CG1 coincides with Gauff's recent signing of a long-term contract extension with New Balance. The 18-year-old has emerged as one of the most promising talents in tennis, and New Balance remains committed to supporting her growth and success both on and off the court.